TUTTI FRUTTI

The client approached me to conceptually redesign the existing space while preserving its structural layout, transforming a dated interior into a vibrant and welcoming destination.

My design approach focused on the power of color, texture, and furniture to reintroduce energy and create a stronger sense of community. Inspired by the sweetness of frozen yogurt, the palette combines soft pastel tones with industrial concrete finishes and upcycled materials such as plastic terrazzo for a playful yet grounded atmosphere.

Alongside café-style seating, a large lounge gathering is placed near the entrance to encourage social interaction. Murals by local artists add personality and create moments designed for social sharing and brand engagement. In addition, the merchandise displays from sponsored partners are thoughtfully placed throughout the customer journey to create a more immersive and layered experience.